At a time when first impressions matter more than ever, those in the food and beverage industry understand the power of crafting catchy bios for their website, blog, or marketing materials. Whether you’re a chef, restaurateur, or food industry expert, a well-crafted bio has the potential to captivate readers, showcase expertise, and build trust. Here, …

Crafting Catchy Bios: Showcase Your Expertise in the F & B Industry Read More »

There’s no shortage of creative inspiration when it comes to naming a restaurant. However, while a clever name may seem like a great way to stand out, it can actually backfire in a number of ways. First, we’ll explore the pitfalls of being too clever with your restaurant name. Then, we’ll discuss what you can …

Naming a Restaurant? Here are the Pitfalls of Being too Clever Read More »

  Predicting food trends can be challenging, but it’s not impossible. There are several factors that can help you make an educated guess about upcoming consumer food trends. Here are 12 steps you can follow to help make a prediction: Keep an eye on current food trends Look at demographic shifts Monitor global food trends …

12 Secrets to Predicting Food Trends Read More »

For many businesses, hiring a content writer is the next step in the content strategy. The question of whether to hire a freelance content writer or an in-house writer, however, is a common one. Both options come with their own set of pros and cons. Making the right decision depends on your own business needs and …

Pros and Cons of Hiring a Content Writer Read More »