For many businesses, hiring a content writer is the next step in the content strategy. The question of whether to hire a freelance content writer or an in-house writer, however, is a common one.
Both options come with their own set of pros and cons. Making the right decision depends on your own business needs and goals.
Let’s take a closer look at the pros and cons of outsourcing your content creation to a freelance content writer, how much it might cost, and if it’s the right choice for your business.
Pros of hiring a content writer
- Increased quality: A professional content writer has the skills and experience to create high-quality, well-written, and engaging content.
- Time-saving: Hiring a content writer frees up your time for other tasks.
- A fresh perspective: A content writer can bring a new and unique perspective to your content.
- Cost savings: Hiring a content writer can be more cost-effective than hiring a full-time employee.
Cons of hiring a content writer
- Cost: Hiring a content writer can be expensive, especially if you’re looking for a high-quality writer with a lot of experience.
- Management time: You’ll still need to manage and communicate with the content writer, taking time away from other tasks.
- Quality control: If you don’t have experience working with writers, it can be difficult to ensure that the content produced meets your standards and expectations.
- Loss of control: You may have to compromise on the creative direction of your content.
How Much Does a Content Writer Charge?
The cost of a content writer can vary depending on several factors such as the writer’s experience, the type of content needed, the length of the project, and the industry in which they’re writing.
On average, a qualified freelance content writer may charge anywhere from $0.50 to $1.00 per word or $250 to $600 per blog post or article. Some writers may also offer packages or rates based on the volume of content required. Larger businesses or those with specialized niche experience may have higher rates for their content writing services.
How to Find Qualified Writers
Depending on the type of content you need and level of writer experience you’d like, you can look for writers in many places.
- Freelance platforms: Websites such as Upwork, Fiverr, and Freelancer are popular sources for finding freelance content writers.
- Social media networks: LinkedIn and other professional networks can be a great way to connect with potential content writers.
- Online portfolios: Look for individual writers who have an online portfolio of their work that you can review. Google “content writer.”
- Referrals: Ask friends, family members, or business associates if they know of a quality content writer they could recommend.
Once you have a list of potential writers, you can evaluate them based on factors such as writing quality, style, and subject matter expertise, to determine if they’re the right fit for your needs.
The Benefits of Outsourcing Versus Hiring In-House
Wondering if there are benefits to outsourcing your content to a freelance content writer? Here are a few things to consider.
- Cost-effectiveness: Hiring a freelancer is often more cost-effective than hiring a full-time writer.
- Access to a wider pool of talent: Outsourcing to a freelancer opens up access to a wider pool of talent and expertise.
- Flexibility: Freelance content writers often have flexible schedules, making it easier to accommodate changes or unexpected deadlines.
- Lower overhead: Outsourcing eliminates the overhead costs associated with hiring a full-time writer, such as office space, equipment, and benefits.
- Scalability: With a freelance writer, you can easily scale up or down your content production based on your needs.
Potential Pitfalls of Hiring a Freelance Content Writer
Outsourcing has its own set of challenges, as mentioned earlier, such as ensuring consistent quality, maintaining clear communication, and managing deadlines. It’s important to carefully consider these factors before making a decision.
Finding and managing freelance content writers can take some time in the beginning, especially if you’re working with multiple writers or coordinating multiple projects.
You’ll need to clearly communicate your goals, expectations, deadlines, and requirements clearly to the writer(s).
Your feedback and timely approval of content are important to keep projects moving along.
At the end of the day, the time you invest will be worth it if you’re able to find a quality writer who produces content that meets your needs and helps you achieve your goals.
If you’re ready to discuss your project, let’s talk.