Pretend for a moment that you're a customer visiting your store or restaurant for the first time.
Approach the property from the parking lot and carry a notepad with you to jot down your observations.
Ask yourself the following questions:
1. Is the outside clean, presentable and welcoming (including landscaping, the parking lot, windows, paint, signage, etc.)?
2. What do your five senses pick up on when you first walk through the door? What do you see, smell, feel, hear, etc.?
3. Is the interior clean, comfortable and inviting? Write down why or why not.
4. Does anyone greet you?
5. If you didn't own this business, would you personally want to spend money here? Be honest.
If you go through this list with an open mind, you'll likely find one or two things to work on in the coming months.
Small improvements make a big difference toward a stellar first impression!
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