Adding a photo helps readers retain 65% of the information placed in front of them, according to Brain Rules. Without the photo? Just 10% of the information is remembered.
It's no surprise that consumers are drawn to photos and videos on social posts and websites, but not everyone is a professional photographer.
Scrolling through Instagram can be intimidating for the chef who wants to snap and post a pic of his new cheeseburger.
The good news is, there are services that allow you to hire a photographer and/or videographer for a day. Kind of like the Uber or DoorDash of photography. Coordinate it just right and you can have hours worth of video footage or months worth of photos that you can then use for your website, blog posts, social media posts, media outreach, press releases and so much more.
I tried one of these photography services (Snappr) when I needed images for a story I was writing about a ghost kitchen in New York. I was able to book a photographer just a couple of days before the shoot and arrange everything with the restaurant so that I didn't need to be there. The photos were amazing and the photographer only needed to be in the restaurant for an hour.
Even if you don't choose one of these new options, consider hiring a local photographer or videographer by asking other business owners for referrals or by searching on Thumbtack. A photographer can work with you for a day and leave you with a ton of materials to pull from whenever you want.
Need help coordinating a photographer or videographer? Reach me via the form below.